Career

  • Wellness Layers
  • March 2009 - Present
  • Project Manager
  • Tel Aviv, Israel
    • Compose PRD's and manage full development lifecycle of consumer web applications from concept to launch
    • Manage relationships with prospective and existing clients, including nationwide diet and supplement brands Nutrisystem, Medifast and Vitacost
    • Assist in mangement of company's flagship product: an online health & wellness community platform
    • Perform market research and define product roadmap
    • Identify potential clients; Develop leads for CEO and Sales team; Assist in pre-sale functions; Develop marketing materials
  • Joost
  • March 2007 - Februrary 2009
  • Operations Coordinator
  • New York, NY
    • Reported to the V.P. of Advertising Operations; trafficked the company's initial set of advertising campaigns
    • Developed various internal, web-based tools, including interfaces for advertising, usage, and metadata reporting
    • Supplied and analyzed advertising data for Ad Sales staff; prepared survey, behavioral, and usage data/presentations for research vendor (Frank Magid), top-tier advertisers (Microsoft, P&G, Intel, Vodafone) and agencies (OMD, Digitas)
    • Assisted in QA, implementation of third-party ad server integration (FreeWheel) and ad serving to Joost's iPhone application, the first iPhone application to support streaming video ads
  • Lasso Mobile
  • July 2005 - November 2006
  • Co-Founder, Co-Managing Partner
  • New York, NY
    • Founded company to develop Bluetooth-enabled mobile social application
    • Composed all product requirement and marketing materials; Served as primary liaison to investor and potential partners
  • Albert Einstein College of Medicine
  • November 2005 - November 2006
  • Research Technician
  • Bronx, NY
    • Managed the laboratory's electroencephalogram (EEG) studies of auditory scene analysis
    • Collected and analyzed physiological and behavioral data; prepared studies for publication

Additional Career

  • Google
  • March 2009 - Present
  • Account Coordinator (AdWords)
  • New York, NY
  • Vassar College
  • September 2004 - October 2005
  • Emergency Medical Technician
  • Poughkeepsie, NY

Technology & Software

  • HTML/CSS, Javascript, jQuery, AJAX, PHP/MySQL
  • Proficient in Adobe Photoshop, Illustrator, InDesign
  • Expert in Microsoft Excel, Word, Powerpoint

Skills & Certifications

  • NY State Certified Basic Emergency Medical Technician
  • Proficient in Spanish and French

Education

  • Vassar College
  • Sept 2001 - Dec 2005
  • B.A. in Cognitive Science
  • Poughkeepsie, NY
    • Thesis on human visual cognition, confidence measures for detecting and identifying changes in the visual environment, and representational models of visual change detection